Connecting clients with trusted photographers in minutes.
Overview
I led the end‑to‑end design of ProFoton, a service that makes booking a professional photographer as easy as ordering a ride. With my background in user-centered design and my passion for visual storytelling, I led the end-to-end design process to create an app that serves both clients and photographers.
Role
Product Designer
Impact
-40%
Time To Book
+60%
Task Success Rate
KEY TAKEAWAYS
Busy adults (wedding planners, influencers, models) struggle with time and convenience when booking photographers.
Clients find text-heavy booking flows overwhelming and often abandon the process.
Accessibility gaps (no screen reader/alt text support) prevent some clients from completing bookings.
Clear pricing, reviews, and in-app communication build trust and speed up decision-making.
Simplifying checkout from 6 → 3 steps significantly improved task success and reduced booking time.
Why Book with ProFoton?
For many clients, finding a professional photographer is stressful and time-consuming. Busy wedding planners, influencers, and everyday clients often rely on word-of-mouth recommendations — which are limited and unreliable.
Problem
The glass ceiling
Clients needed a fast and reliable way to book photographers without the hassle of endless searches, while photographers wanted a platform that gave them visibility and consistent bookings.
The challenge: To build a mobile app that balances simplicity for clients with growth opportunities for photographers.
RESEARCH
Uncovering User Pain Points
I conducted interviews and empathy mapping to understand user frustrations.
70% of working adults I spoke to cited lack of time as their main barrier.
Many relied on recommendations instead of apps, signaling a trust gap.
Competitors lacked VoiceOver/TalkBack and image support in key flows.
USER PERSONA
Creating focus
To focus the design, I built a user persona to facilitate our work.
User journey
Mapping things out
Mapping James’s journey showed the value of a dedicated ProFoton app for fast, trustworthy bookings.
LOW-FIDELITY DESIGN
Exploring the flow
To simplify the booking experience, I sketched wireframes that focused on quick ordering and clear package selection.
mid-fidelity design
Bringing it to life
I translated the concepts into Figma, providing the engineering team a build‑ready framework.
user interviews
Having conversations
We spoke directly with people to learn about their user experience. I then used what we learnt to improve the UX/UI further.
Hi-Fidelity Design
Designing for efficiency
A trusted platform builds confidence. I added verified reviews and in‑app chat so clients can vet photographers before booking.
Hi-Fidelity Design
Smoother bookings
Complicated flows slowed clients down. I simplified the process, cutting booking steps in half.
Hi-Fidelity Design
Confidence in every click
The design ensures clients feel secure and supported from search to booking.
Impact
The app shows clients that ProFoton is built with their needs in mind.
Peer feedback highlighted this impact:
“Booking a photographer was so easy and enjoyable. I’d definitely use ProFoton again as my go-to service.”
What I learned
Designing ProFoton reinforced that first ideas are just a starting point. Usability studies and peer feedback shaped each iteration, leading to a more intuitive and effective product.
Connecting clients with trusted photographers in minutes.
Overview
I led the end‑to‑end design of ProFoton, a service that makes booking a professional photographer as easy as ordering a ride. With my background in user-centered design and my passion for visual storytelling, I led the end-to-end design process to create an app that serves both clients and photographers.
Role
Product Designer
Impact
-40%
Time To Book
+60%
Task Success Rate
KEY TAKEAWAYS
Busy adults (wedding planners, influencers, models) struggle with time and convenience when booking photographers.
Clients find text-heavy booking flows overwhelming and often abandon the process.
Accessibility gaps (no screen reader/alt text support) prevent some clients from completing bookings.
Clear pricing, reviews, and in-app communication build trust and speed up decision-making.
Simplifying checkout from 6 → 3 steps significantly improved task success and reduced booking time.
Why Book with ProFoton?
For many clients, finding a professional photographer is stressful and time-consuming. Busy wedding planners, influencers, and everyday clients often rely on word-of-mouth recommendations — which are limited and unreliable.
Problem
The glass ceiling
Clients needed a fast and reliable way to book photographers without the hassle of endless searches, while photographers wanted a platform that gave them visibility and consistent bookings.
The challenge: To build a mobile app that balances simplicity for clients with growth opportunities for photographers.
RESEARCH
Uncovering User Pain Points
I conducted interviews and empathy mapping to understand user frustrations.
70% of working adults I spoke to cited lack of time as their main barrier.
Many relied on recommendations instead of apps, signaling a trust gap.
Competitors lacked VoiceOver/TalkBack and image support in key flows.
USER PERSONA
Creating focus
To focus the design, I built a user persona to facilitate our work.
User journey
Mapping things out
Mapping James’s journey showed the value of a dedicated ProFoton app for fast, trustworthy bookings.
LOW-FIDELITY DESIGN
Exploring the flow
To simplify the booking experience, I sketched wireframes that focused on quick ordering and clear package selection.
mid-fidelity design
Bringing it to life
I translated the concepts into Figma, providing the engineering team a build‑ready framework.
user interviews
Having conversations
We spoke directly with people to learn about their user experience. I then used what we learnt to improve the UX/UI further.
Hi-Fidelity Design
Designing for efficiency
A trusted platform builds confidence. I added verified reviews and in‑app chat so clients can vet photographers before booking.
Hi-Fidelity Design
Smoother bookings
Complicated flows slowed clients down. I simplified the process, cutting booking steps in half.
Hi-Fidelity Design
Confidence in every click
The design ensures clients feel secure and supported from search to booking.
Impact
The app shows clients that ProFoton is built with their needs in mind.
Peer feedback highlighted this impact:
“Booking a photographer was so easy and enjoyable. I’d definitely use ProFoton again as my go-to service.”
What I learned
Designing ProFoton reinforced that first ideas are just a starting point. Usability studies and peer feedback shaped each iteration, leading to a more intuitive and effective product.
Connecting clients with trusted photographers in minutes.
Overview
I led the end‑to‑end design of ProFoton, a service that makes booking a professional photographer as easy as ordering a ride. With my background in user-centered design and my passion for visual storytelling, I led the end-to-end design process to create an app that serves both clients and photographers.
Role
Product Designer
Impact
-40%
Time To Book
+60%
Task Success Rate
KEY TAKEAWAYS
Busy adults (wedding planners, influencers, models) struggle with time and convenience when booking photographers.
Clients find text-heavy booking flows overwhelming and often abandon the process.
Accessibility gaps (no screen reader/alt text support) prevent some clients from completing bookings.
Clear pricing, reviews, and in-app communication build trust and speed up decision-making.
Simplifying checkout from 6 → 3 steps significantly improved task success and reduced booking time.
Why Book with ProFoton?
For many clients, finding a professional photographer is stressful and time-consuming. Busy wedding planners, influencers, and everyday clients often rely on word-of-mouth recommendations — which are limited and unreliable.
Problem
The glass ceiling
Clients needed a fast and reliable way to book photographers without the hassle of endless searches, while photographers wanted a platform that gave them visibility and consistent bookings.
The challenge: To build a mobile app that balances simplicity for clients with growth opportunities for photographers.
RESEARCH
Uncovering User Pain Points
I conducted interviews and empathy mapping to understand user frustrations.
70% of working adults I spoke to cited lack of time as their main barrier.
Many relied on recommendations instead of apps, signaling a trust gap.
Competitors lacked VoiceOver/TalkBack and image support in key flows.
James Blake
User Persona
Gender: Male
Age: 30
Profession: Wedding Planner
Location: New York, NY
Marital Status: Married
James is a freelance wedding planner who depends on reliable vendors to keep his clients happy. Photography is a pain point, with professionals often being late, over budget, or hard to trust.
With his packed schedule, James has no time for taking or editing photos. His goal is simple: secure high-quality photography that strengthens his reputation and satisfies clients.
USER PERSONA
Creating focus
To focus the design, I built a user persona to facilitate our work.
User journey
Mapping things out
Mapping James’s journey showed the value of a dedicated ProFoton app for fast, trustworthy bookings.
LOW-FIDELITY DESIGN
Exploring the flow
To simplify the booking experience, I sketched wireframes that focused on quick ordering and clear package selection.
mid-fidelity design
Bringing it to life
I translated the concepts into Figma, providing the engineering team a build‑ready framework.
Quick access to photographer details & reviews
Clean package selection flow after wireframe iteration
✅ What Worked
Too many checkout steps (clients wanted fewer screens)
Date, time, and location should be on one page
⚠️ Need to Improve
How many special request options are necessary?
Should chat be available before or after booking?
❓ Questions
Consolidate booking screens into a single summary view
Add in-app messaging for confirmations
💡 Ideas
user interviews
Having conversations
We spoke directly with people to learn about their user experience. I then used what we learnt to improve the UX/UI further.
Hi-Fidelity Design
Designing for efficiency
A trusted platform builds confidence. I added verified reviews and in‑app chat so clients can vet photographers before booking.
Hi-Fidelity Design
Smoother bookings
Complicated flows slowed clients down. I simplified the process, cutting booking steps in half.
Hi-Fidelity Design
Confidence in every click
The design ensures clients feel secure and supported from search to booking.
Impact
The app shows clients that ProFoton is built with their needs in mind.
Peer feedback highlighted this impact:
“Booking a photographer was so easy and enjoyable. I’d definitely use ProFoton again as my go-to service.”
What I learned
Designing ProFoton reinforced that first ideas are just a starting point. Usability studies and peer feedback shaped each iteration, leading to a more intuitive and effective product.